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About

Morgan Williams

Licensed insurance producer, ICF Professional Certified Coach, and a teacher before either of those.

Morgan Williams, founder of Williams Agency

Morgan spent years in a classroom before she ever sold a policy, and it shows in how she explains things. Teaching is mostly the skill of noticing the exact moment someone stopped following you, and then going back for them. That turns out to be the entire job in life insurance, where most people nod along to words they do not understand and sign something they cannot explain afterwards.

She is also an ICF Professional Certified Coach, which means the conversation tends to start with what you are actually worried about rather than with a product. Some of those conversations end with a policy. A fair number end with her telling you that you do not need one yet, or that the cover you already have through work is fine for now.

Morgan is a licensed insurance producer, National Producer Number 21118885, and works with multiple carriers rather than one.

How she works

Three things that shape every conversation.

Plain English, always

If you cannot explain your own policy to your partner afterwards, it was not explained to you properly. That is the standard.

The need before the product

What would actually happen to your household comes first. Which policy answers that comes second, and sometimes the answer is that you are already covered.

Independent, not tied

She works with a panel of carriers, so the comparison is a real one rather than one company's range presented as a choice.

Nobody has ever told me they regretted arranging cover. A lot of people have told me they wished they had done it five years earlier.
Morgan Williams · Founder

No obligation

Start with a conversation.

Tell Morgan who you are protecting and she will come back by email with options and the differences explained. If none of them suit, that is a perfectly good answer.